Link Building For Search Engine Marketing:
For a long time now search engines have been using links as votes, which represent the web’s opinion on what pages users find relevant and useful based on popularity. After years of programming development, the search engines have mastered and refined the use of link data, where complex algorithms are put in place to create nuance evaluation of websites based on this information.
Links are not the entirety of SEO, but most search experts agree that huge portions of search engine algorithms are designed around link-based factors. By using links, the engines can determine a site’s popularity in a specific niche based on the number of pages linked to it and when this
information is combined with other metrics like trust and authority, the search engines assign a rank for the website. Trustworthy sites usually link to other trusted sites while spammy sites get the fewest links from trusted sites and links are a great way to establish the validity of documents on any given subject.
What is Link building?
Link building refers to the process of getting external pages on the internet to link to your own website. The more important and popular a website is, the more the links from that website matter. A popular site such as Wikipedia has thousands of different websites linking to it which means it’s probably an important and popular site. In order for you to earn popularity and trust with the search engines, you need assistance from other link partners. The more important the site, the better.
Importance of Backlinks:
When you look at it in terms of building your site or blog, you will find several important factors which play a part in your overall SEO plan:
• Search engine ranking: It’s the main goal for most marketers and one of the ways this is achieved is by creating quality links to your pages.
The key here is to create a variation of anchor texts and get it from niche blog or high quality blogs.
• Fast indexing: After creating a brand new website, the next challenge is getting indexed quickly by Google; but having backlinks from an active website tends to expedite this process.
• Page rank: If you get linked back from good quality PR sites then quite possibly you will get a decent page rank in subsequent updates. One of the many ways to find out how well your site ranks on a search engine is to search for one of the key phrases targeted by the page. For instance if you want to rank well for a phrase such as “diet pill” then it would help if you earned links from pages that already rank well for that particular phrase. It takes a lot of practice, effort and experience to establish these variables as they affect your ranking but you can always use one of the many web analytics to find out whether your campaign is gaining traction. You know the strategy is working when you see an increase in search traffic, frequent search engine crawling and better rankings, among other things. If you don’t see a rise in these metrics then its possible you need to work on your on-page optimization or pursue better quality link targets.
For a better understanding on this subject, you can download this ebook SEO Link Building – Along with 36 WordPress for SEO Videos – Free.